Get to the Point!

March 15, 2013 § Leave a comment

Hadley Barrows

One thing we all hear is that in business it’s important to get to the point. Which is why e-mailing strangers feels so odd. If you’re like me, the first thing you want to do when you e-mail someone new is justify your intrusion. Maybe by saying something like, “Hello! My name is Hadley and I know your aunt through my friend’s brother’s hockey team’s goalie.”

Phew! Now everyone is on the same page, right?

Kind of.

You feel better, but your reader is still in the dark. “Why,” they wonder, “is my aunt talking to someone who knows her friend’s brother’s hockey team’s goalie? And what does this stranger want with me?”

Really, it’s better to start with your point or question and then follow up with a small overview of how you know each other or what else you have in common. Sooooo. OK. Go. Do it!


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